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Thursday, March 3, 2011

Email Newsletter Marketing and Social Media

Today I met with my friend Kelly Denson. She works for My Newsletter Builder, a local AVL company that competes strongly with some brands such as Constant Contact, Mail Chimp, and Vertical Response. She was headed to UNC Asheville today to do a presentation on email newsletter marketing and I was very excited for her. I regularly speak there and currently have 3 interns from UNCA that are working with me. Kelly mentioned that maybe I could talk about social media for a few minutes and I said "I will be there!"

We met at Rise N Shine Cafe on Merrimon Ave to eat a great breakfast and throw around some media ideas before heading up to UNCA. We arrived at the school and met with Professor Jeff Foreman. We walked into the class and started getting ready for the presentation. Kelly took the lead, introduced herself, and gave an awesome presentation about email marketing using newsletters. I learned a new perspective and some nice tips. "The Sexy Subject Line" branded me. Thank you Kel! I jumped up after and talked about the importance of email and how it is part of my "sales process" when using social media. I said... "I communicate on Twitter, Facebook, Text and then evolve it to Email once we are ready to get more serious." Then I discussed the many SM platforms that I use, and showed the class some examples from the icons on the AskAsheville website.

Since the class just a few hours ago, I have received a LinkedIn connection, some conversation on Twitter, and a great email from the Professor thanking us for coming! Great day in the social networking and media world.

If you are interested in having an Email Newsletter Marketing and Social Media combo class, we would be glad to do a nice presentation for your company or group.

Labels: constant contact, email marketing, email newsletter, mail chimp, my newsletter builder, professor jeff foreman, social media, unc asheville, vertical response

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