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Friday, April 9, 2010

How My Social Media Can Help Your Business

Social media is a new form of communication. We used to write letters and talk on the phone, but those days are just about gone. If it is not in our email box, or Facebook mailbox, or in our Twitter at replies or direct messages; it is not really that important or urgent.

I have completed dozens of fully comprehensive social media packages for individuals and businesses all across Asheville, WNC and around the Country. I do social media. I do not do web design and "also social media," making it of secondary importance. This is the priority when it comes to me and my work. Originally I was doing Internet marketing and social networking as a "ghost" marketer for several private companies, but have since offered my services to anyone and everyone who needs help.

Social media is not something that we play with when it comes to business. Just because you or someone you know sets up a Twitter account or Facebook fan page for you, does not mean it will be a successful platform. Some of these new marketers only know about 10% of social media info, and to you they may seem to know everything. NOT! Many times people who do not know anything about social media get solicited and led by someone who knows just a little bit more than they do, waste their money, do not see any results, pass the hype, and eventually get discouraged by what they were taught. Don't let a novice teach you something as important as social media! Your business life and future may be hinging on making the right moves. If you are serious about your company, you need to let these shallow social media consultants practice on someone else, not you. This is business!

What I do for my clients is create a comprehensive social media and networking package that reaches the main platforms where your potential clients will be. I set up a blog, which is an article site where you can add information to regularly, giving the search engines more and more content about your business. Then I set up a update site where you can post updates about your business, things you do, links to your site, and also personal comments of sorts. I add a photo update site with a bunch of photos that have great descriptions and tags. Then I create a video channel for your company. I take and make videos or slideshows and upload them online giving them the proper descriptions and tags to make sure the search engines find them. I then make a photo album site where you have online photo albums filled with pictures of your business etc. I attach an rss feed to your blog and grab some of the bling gadgets they provide for you to reach more readers. I use a feed bin site to compile all of your social media into one place and also feed it to your update site.  Finally, I choose a social network site that best fits your business and create fans or connections for you. I am also attaching the location based social networking site called Foursquare to many of the businesses I work for. All of these social media sites are your property when I build them and they point directly to you and your website.

On top of that, I show most businesses how they can easily maintain their social media in about 5 - 10 minutes per day. This is not a burdensome activity. I set it up so you see people coming to your website and get real life results. Yes, you will have fun and you will get business if you do it right. I am here to help you and make sure that happens.

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1 Comments:

Blogger Carline said...

Great approach Gary. In addition to FourSquare, consider sharing www.toolzdo.com, a new location-based social network which host online neighborhoods with your clients. Just create a profile and It's like a banner in your own community for all to see but with comprehensive details about your business. Build trust faster. Trust converts prospects to customers. With quality work, referrals keep coming. Check it out.

July 15, 2010 at 10:47 AM  

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