YouTube - Social Media Marketing with Video

YouTube has been a great outlet for one of my portfolio projects AskAsheville. We currently have over 600 subscribers, over 100,00 channel views, and over 500,000 actual video views. The mission of Ask Asheville was to video and highlight life, business and events in the AVL community. This has been well accomplished.

G Social Media builds YouTube channels for businesses. This work includes setting up the You Tube page, targeting and making connections with people in your community or niche, and uploading videos that show your media content. Depending on what type of video you are looking for will determine who we use to do the video. We can source the work out, you can use your own videographer, or we can do it in house.

YouTube is the 2nd most used search engine in the world, after Google of course. I always use the example of trying to search Google on how to make Sushi. Then a light bulb went off in my head and I searched "How To Make Sushi" on YouTube and within seconds I was able to see a Japanese Chef in Japan make a perfect Sushi Roll. Thanks to technology, my sushi roll came out half decent. Things that we could never duplicate and show to anyone again are now common everyday videos that we can all enjoy on YouTube. Memories being made and shared via video, and for free!

Can your company profit from using video social media? Yes. Throw a 30 seconds pitch up on YouTube, distribute your content in the video network, then leak it over your other social media platforms, and you get to say it once to hundreds and thousands of people. If a picture is worth a thousand words, a video is worth 10,000.

If YouTube is not one of your key ingredients in your social media dynamic; you are missing out on a large community. Another tip is that even though you may make and upload a video; getting the title, description and keywords is vital to the life of your video. Tell us, and the search engines, what the video is really about. The distribution is another big factor. Getting and keeping that video in front of the people is key. This is where other great social media platforms such as Twitter and Facebook come in. One more tip is that when someone subscribes to my YouTube channel or adds me as a friend, I get a notification in my Gmail inbox. I then click over to their profile, and I usually accept the friend request and subscribe back to them to make the reciprocal connection.

I am currently working on building up the AskAsheville and GSocialMedia YouTube channel even more. Results will be very evident in a matter of 90 days. For AskAsheville, one of my main targets is anyone who has the word Asheville in any of their videos. As I sit here writing this blog, my other computer is making connections on YouTube. I can peek across the room and watch my video network grow. Because of the video work I have done, my clients have potential clients calling them and saying "I am watching your YouTube video right now!" Nice!!! I enjoy working with videos and creating a successful YouTube video campaign for you and your business.

Social Media Case Study # 2 - AskAsheville

Situation/Problem: There was no overall website that freely distributed business profiles and information through social media about the city of Asheville, N.C. in a way that was neutral and non-competitive. Anyone looking for general information would eventually wind up in the traditional marketing spin or on a site that promoted someone’s product or service. Almost any web site that mentioned the city was in support of one brand or another. For example: there was a real need for independent restaurant reviews, club reviews, and event reviews that didn’t involve the owners’ touting their own products or services. *Note: There are several great resources in the Asheville area, but AskAsheville took an open networking approach to media distribution by giving businesses a complimentary platform and visitors a free resource. For example: AskAsheville freely advertised thousands of local businesses through their custom search engine and Quicklinks when the site was originally launched.


Target/Solution:
When AskAsheville.com was created by the owner’s of G Social Media it was intended to be a neutral source of information for anything that involved the city of Asheville, N.C. and serve as a showcase example of how successful social media can be if done right. The site specifically targets social media users and the sites main platform is social media and how the site is promoted. The target was anyone who might have a question about Asheville but didn’t want a specific sales pitch.


Results to Date:
www.AskAsheville.com has become one of leading sources of independent information about the city of Asheville, N.C. The site serves as an example of how social media can create a business from nothing more than an idea and proper use of the platform as a marketing vehicle. Because of its success the web site is now connected to the Asheville Citizen-Times, the largest daily in western North Carolina. Today the website has 1,300 Facebook fans, and more than 10,000 followers on Twitter out of a population of just (70k) for the city of Asheville. The site also has the biggest YouTube channel in western North Carolina with over 413,000 combined views, 352 subscribers, and over 450 different videos showing the many different angles of life in Asheville, N.C.