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Thursday, February 3, 2011

Why is SEO losing ground?

Search Engine Optimization has been an ongoing battle for years. Companies vying for who can get you on the first page of Google. Who can shoot me from page 4 of the results, to page 1 by next week? Who can knock my competitors to page 2 so I dominate the 1st page?

I believe the battle is slowly coming to an end. SEO is losing ground because search engine results are becoming secondary to social media influence. I, for example, no longer "trust" the first page results on any search engine because of the way it excludes, provides stale content, and how it was most likely an SEO money battle of who can pay more than the other to get superior search engine positioning.

I am not saying that search engine optimization is obsolete. I am saying that we, and many others to follow, are slowly but surely trading our trust in an algorithm.. for a trust in our "friends" and social network circle.

Here are some points that I have been talking about in my recent presentations:

People shy away from ads
I do not want a billboard, or the 1st page results on Google telling me what to do... I rather ask YOU!
As people become hip to the SEO competition, they see it as manipulated, sorta paid results with a seniority based model
We, the people, do not necessarily have a voice in SEO. We do in social media

Labels: search engine optimization, seo, seo losing ground